Business Insights
Guiding your strategy with evidence-based insights.
Understanding the complexities of the Life Sciences sector requires more than just data—it demands clear, actionable insights. Our Business Insights services are designed to help organizations interpret information, identify opportunities, and support informed decision-making.
Syndicated Studies
Comprehensive market studies delivering benchmark insights across therapeutic areas (ATUs, Mappings, Monitors, etc).
Quantitative PMR Studies
Robust quantitative research, using different methodologies.
Qualitative PMR Studies
In-depth qualitative analysis always with a twist of strategy.
Patient Studies
Patient insights through dedicated monitoring studies, tracking patient experiences and outcomes.
OUR APPROACH
Collaborative Partnership
We work closely with your team to understand specific needs and goals.
Tailored Methodologies
We select and adapt the most appropriate research techniques—qualitative, quantitative, or hybrid—to fit your project’s needs.
Data-Driven Analysis
Our experts combine robust data analysis with deep sector knowledge to extract meaningful, actionable insights.
Strategic Recommendations
We go beyond data, delivering clear, practical recommendations that drive real business impact.
AN EXAMPLE OF ONE OF OUR CLIENT'S SUCCESS IN ACTION
The Challenge
A top-10 pharmaceutical company was struggling to understand the emotional drivers and barriers behind HCP resistance to a novel treatment approach in oncology.
2Logical's Solution
We conducted in-depth interviews and advisory boards with oncologists, combining projective techniques and facilitated strategic discussions to uncover deep-rooted beliefs and unmet needs.
Results & Impact
The qualitative findings led to a complete repositioning of the treatment narrative, shifting from clinical superiority to emotional reassurance and peer validation. Acceptance rates increased by 28% among the target group.
EXPLORE OUR TEAM'S MOST RECENT BLOG POSTS
Contact Us
Let's transform the future of healthcare 2gether.
Avenida 25 de Abril de 1974, 15 - Piso 0, A/B/C
Edifício Cyprium
2795-195, Linda-a-Velha
Algés, Portugal
+351 211 307 542
