Consulting | 2logical

Consulting

Elevate your sales force with smarter strategies.

At 2logical, we empower Life Sciences organizations to make smarter, faster decisions through tailored consulting and deep sector expertise. Our specialised insights drive measurable results across every stage of your business.

Market Assessment & Patient Opportunities

In-depth evaluation of market potential to inform strategic decisions.

Omnichannel Strategy

Seamless integration of channels to enhance customer experience and engagement.

Segmentation, Targeting & Profiling

Precision-driven approaches to effectively identify and reach key audiences.

Promotional Dynamics

Insightful analysis of promotional effectiveness to optimize marketing impact.

OUR CONSULTING APPROACH

Collaborative Partnership

We work closely with your team to understand specific needs and goals.

Data-Driven Insights

Every recommendation is backed by robust data and industry expertise.

Agile Delivery

Flexible, responsive project management to adapt to your timelines and requirements.

Continuous Support

Ongoing guidance to ensure sustainable success.

AN EXAMPLE OF ONE OF OUR CLIENT'S SUCCESS IN ACTION

The Challenge

A mid-sized biotech firm was struggling to engage HCPs with traditional detailing and email campaigns, showing low open rates and weak ROI on digital touchpoints.

2Logical's Solution

We designed a tailored omnichannel engagement strategy based on HCP preferences, segment behavior, and timing optimization. The plan included a mix of digital (webinars, WhatsApp, remote reps) and offline (events, printed media) channels with customized content paths.

Results & Impact

Within 3 months, HCP engagement doubled, and customer satisfaction with communications increased by 40%. The cost per engagement decreased by 33%, improving overall marketing efficiency.

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