Key Insights on the Obesity Landscape in Portugal (Powered by 2Logical Data)

In Portugal, 1 in 2 patients followed across major medical specialties live with overweight or obesity.

This clinical reality helps explain the growing investment, scientific activity and healthcare professional engagement observed in obesity today.

Industry investment continues to grow

Leading companies are intensifying their presence, signaling long-term strategic commitment to obesity management.

Scientific exchange remains a central driver of knowledge dissemination and clinical alignment.

Engagement & Omnichannel Dynamics

Healthcare professionals are responding positively to evolving engagement approaches.

CHANNEL SPLIT

Obesity - FY 2025

Brand visibility closely follows investment and engagement intensity.

Coverage & Frequency

Leaders combine high coverage with sustained interaction frequency, while other players maintain selective engagement strategies.

Coverage & Frequency

GP - Obesity MAT Q4 2025

Coverage & Frequency

Endo - Obesity MAT Q4 2025