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12 years ago, 2Logical began with a simple ambition: to better understand healthcare markets and help organizations make smarter decisions. What started as a small operation between Angola and Mozambique gradually evolved into something much bigger — expanding across markets, capabilities, technologies, and ways of thinking. Over the years, we’ve grown from market intelligence into consulting, omnichannel engagement, analytics, AI-powered solutions, Scientific Advisory, and

On this World Obesity Day we take a closer look at how obesity is evolving in Portugal, not just clinically, but also from an investment and engagement perspective.

At 2Logical, we systematically assess the size and distribution of Oncology in Portugal, transforming fragmented data into structured and comparable insights. In this particular Lung Cancer analysis, the data highlights that the care burden is not evenly spread. There’s a limited number of reference centers that manage the vast majority of cases.

No âmbito da iniciativa "No cancro, não há perguntas tontas, todas as dúvidas são importantes", a 2Logical, em colaboração com associações de doentes e com o Grupo Patients Advocacy da Sociedade Portuguesa de Oncologia, desenvolveu um estudo junto de pessoas com Cancro da Mama em Portugal. O objetivo? Perceber que dúvidas os doentes têm, mas nem sempre exprimem, e em que momentos estas surgem com maior frequência.

O mercado português está em plena transformação omnichannel. O digital cresce a cada trimestre, mas as interações 𝘧𝘢𝘤𝘦-𝘵𝘰-𝘧𝘢𝘤𝘦 continuam a ser essenciais. As empresas líderes do setor demonstram que o verdadeiro diferencial está no equilíbrio inteligente entre canais, unindo as mais-valias do digital com as ações presenciais para gerar maior engagement e retorno.

Porque o Cancro da Mama não espera por Outubro. Neste webinar, a Dra. Margarida Brito, médica oncologista no IPO de Lisboa, partilhou insights valiosos sobre: Dados epidemiológicos: Incidência e prevalência em Portugal vs. contexto mundial. Standard of Care (SoC): Tratamentos disponíveis por setting clínico. Inovações emergentes: O que o futuro reserva no tratamento do Cancro da Mama.

Mais de 32 mil portugueses perdem a vida todos os anos devido a doenças relacionadas com o aparelho circulatório. Apesar dos progressos, as doenças cardiovasculares continuam a ser das principais causas de mortalidade em Portugal. 👉 Neste Dia Mundial do Coração, deixamos um apelo: reforçar a prevenção, apostar na deteção precoce e na gestão contínua dos fatores de risco.

In Portugal, Alzheimer’s disease is increasingly prevalent among the general population, particularly those over the age of 65 and mostly women, who account for around 65% of cases.

O cancro do pulmão é o mais mortífero do mundo, afetando mais de 2.2 milhões de pessoas todos os anos. Por trás destes números existem histórias reais de medo e incerteza, mas sobretudo de superação e de uma força enorme para continuar em frente.

The essence of the patient journey goes far beyond diagnoses and treatments. It is made up of decisions, doubts, expectations and obstacles - many of which remain invisible to traditional metrics. Understanding it is more than an exercise in empathy: it is an essential and strategic tool for improving results and guiding actions that are more aligned with the real needs of patients and the entire surrounding circuit.

Is your brand actually reaching its audience? Or are you being left out of the conversation? For years, mastering SEO (Search Engine Optimization) was essential. All that was needed was to optimize keywords, build backlinks and ensure that navigation on the site was quick and intuitive. Nowadays, it's not that simple.

On the occasion of World Multiple Sclerosis Day on May 30, 2Logical interviewed neurologists from Italy, Portugal, and Spain, with the aim of providing an updated and multidisciplinary overview of the clinical, therapeutic, and organizational evolution in the management of a disease that affects millions of people worldwide.

How do we ensure that scientific progress is not just achieved, but also understood, trusted and applied? We are living in an era of unprecedented access to information, yet we are equally confronted with unprecedented levels of misinformation.

In order to stay competitive within the pharma and healthcare industries, companies must constantly fine-tune their marketing strategies in order to stay ahead. That’s why we are excited to announce the migration of our e-mail marketing service to a new AI-powered marketing automation system.