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What's worth knowing in Life Sciences.
Analysis, data and expert opinion from the markets we work in.
Latest Posts
Nearly Half of New Lung Cancer Patients in Portugal are diagnosed at Stage IV
What does Lung Cancer data actually look like in Portugal? We went to the numbers.
We pulled four views from our oncology data: how late it is caught, where the patients are, what gets funded and how it reaches those who treat it.
12 Years of Thinking Forward: The Evolution of 2Logical
12 years ago, 2Logical began with a simple ambition: to better understand healthcare markets and help organizations make smarter decisions.
What started as a small operation between Angola and Mozambique gradually evolved into something much bigger — expanding across markets, capabilities, technologies, and ways of thinking.
Over the years, we’ve grown from market intelligence into consulting, omnichannel engagement, analytics, AI-powered solutions, Scientific Advisory, and
Key Insights on the Obesity Landscape in Portugal (Powered by 2Logical Data)
On this World Obesity Day we take a closer look at how obesity is evolving in Portugal, not just clinically, but also from an investment and engagement perspective.
Media
Nearly Half of New Lung Cancer Patients in Portugal are diagnosed at Stage IV
What does Lung Cancer data actually look like in Portugal? We went to the numbers.
We pulled four views from our oncology data: how late it is caught, where the patients are, what gets funded and how it reaches those who treat it.
2Logical
Jul 311 min read
12 Years of Thinking Forward: The Evolution of 2Logical
12 years ago, 2Logical began with a simple ambition: to better understand healthcare markets and help organizations make smarter decisions.
What started as a small operation between Angola and Mozambique gradually evolved into something much bigger — expanding across markets, capabilities, technologies, and ways of thinking.
Over the years, we’ve grown from market intelligence into consulting, omnichannel engagement, analytics, AI-powered solutions, Scientific Advisory, and
2Logical
May 200 min read
Key Insights on the Obesity Landscape in Portugal (Powered by 2Logical Data)
On this World Obesity Day we take a closer look at how obesity is evolving in Portugal, not just clinically, but also from an investment and engagement perspective.
2Logical
Mar 41 min read
World Cancer Day 2026
At 2Logical, we systematically assess the size and distribution of Oncology in Portugal, transforming fragmented data into structured and comparable insights.
In this particular Lung Cancer analysis, the data highlights that the care burden is not evenly spread. There’s a limited number of reference centers that manage the vast majority of cases.
2Logical
Feb 22 min read
Outubro Rosa 2025
No âmbito da iniciativa "No cancro, não há perguntas tontas, todas as dúvidas são importantes", a 2Logical, em colaboração com associações de doentes e com o Grupo Patients Advocacy da Sociedade Portuguesa de Oncologia, desenvolveu um estudo junto de pessoas com Cancro da Mama em Portugal.
O objetivo? Perceber que dúvidas os doentes têm, mas nem sempre exprimem, e em que momentos estas surgem com maior frequência.
2Logical
Oct 20, 20251 min read
Evolução Omnichannel no Mercado Farmacêutico em Portugal
O mercado português está em plena transformação omnichannel. O digital cresce a cada trimestre, mas as interações 𝘧𝘢𝘤𝘦-𝘵𝘰-𝘧𝘢𝘤𝘦 continuam a ser essenciais.
As empresas líderes do setor demonstram que o verdadeiro diferencial está no equilíbrio inteligente entre canais, unindo as mais-valias do digital com as ações presenciais para gerar maior engagement e retorno.
2Logical
Oct 2, 20252 min read
"Todos os Meses São Rosa" - Webinar Cancro da Mama 2024
Porque o Cancro da Mama não espera por Outubro.
Neste webinar, a Dra. Margarida Brito, médica oncologista no IPO de Lisboa, partilhou insights valiosos sobre:
Dados epidemiológicos: Incidência e prevalência em Portugal vs. contexto mundial.
Standard of Care (SoC): Tratamentos disponíveis por setting clínico.
Inovações emergentes: O que o futuro reserva no tratamento do Cancro da Mama.
2Logical
Sep 30, 20251 min read
Dia Mundial do Coração 2025
Mais de 32 mil portugueses perdem a vida todos os anos devido a doenças relacionadas com o aparelho circulatório. Apesar dos progressos, as doenças cardiovasculares continuam a ser das principais causas de mortalidade em Portugal.
👉 Neste Dia Mundial do Coração, deixamos um apelo: reforçar a prevenção, apostar na deteção precoce e na gestão contínua dos fatores de risco.
2Logical
Sep 28, 20252 min read
World Alzheimer’s Day 2025
In Portugal, Alzheimer’s disease is increasingly prevalent among the general population, particularly those over the age of 65 and mostly women, who account for around 65% of cases.
2Logical
Sep 20, 20251 min read
Dia Mundial do Cancro do Pulmão 2025
O cancro do pulmão é o mais mortífero do mundo, afetando mais de 2.2 milhões de pessoas todos os anos. Por trás destes números existem histórias reais de medo e incerteza, mas sobretudo de superação e de uma força enorme para continuar em frente.
2Logical
Jul 31, 20253 min read
From SEO to AEO: How Some Brands Are Being Ranked by Search Engines and Others Ignored
Is your brand actually reaching its audience? Or are you being left out of the conversation? For years, mastering SEO (Search Engine Optimization) was essential. All that was needed was to optimize keywords, build backlinks and ensure that navigation on the site was quick and intuitive. Nowadays, it's not that simple.
José Domingues
Jul 3, 20254 min read
Understanding the Patient Journey: An Essential for More Effective Healthcare
The essence of the patient journey goes far beyond diagnoses and treatments. It is made up of decisions, doubts, expectations and obstacles - many of which remain invisible to traditional metrics.
Understanding it is more than an exercise in empathy: it is an essential and strategic tool for improving results and guiding actions that are more aligned with the real needs of patients and the entire surrounding circuit.
Francisca Caldeira
Jun 5, 20252 min read
Multiple Sclerosis in Practice: Progress, Challenges, and the Future of the Disease
On the occasion of World Multiple Sclerosis Day on May 30, 2Logical interviewed neurologists from Italy, Portugal, and Spain, with the aim of providing an updated and multidisciplinary overview of the clinical, therapeutic, and organizational evolution in the management of a disease that affects millions of people worldwide.
2Logical
May 29, 20254 min read
Medical Writing: Clear Scientific Communication in the Age of Misinformation
How do we ensure that scientific progress is not just achieved, but also understood, trusted and applied? We are living in an era of unprecedented access to information, yet we are equally confronted with unprecedented levels of misinformation.
Carolina Gonçalves
Apr 22, 20253 min read
How Marketing Automation Can Elevate Your Campaigns
In order to stay competitive within the pharma and healthcare industries, companies must constantly fine-tune their marketing strategies in order to stay ahead. That’s why we are excited to announce the migration of our e-mail marketing service to a new AI-powered marketing automation system.
Gabriel Crespo
Jan 27, 20252 min read
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