Medical Marketing Services
The right message, via the right channel, at the right moment.
Effective medical marketing requires a clear understanding of both science and communication. Our services are designed to help Life Sciences organizations share their messages accurately and meaningfully with healthcare professionals and patients.
Omnichannel Strategy
Implementation of a cohesive approach that integrates various channels for a seamless customer experience.
Activation
Engaging brand experiences through live events, scientific sessions, vodcasts, podcasts, and virtual roundtables.
Personalized Digital Engagement
Engaging brand experiences through live events, scientific sessions, vodcasts, podcasts, and virtual roundtables.
Events
We assist your business in designing, creating, and implementing your event – physically , hybrid or 100% online.
Targeted Communication
Highly targeted outreach through email and direct mail, ensuring relevant and timely messages reach the right audience.
AN EXAMPLE OF ONE OF OUR CLIENT'S SUCCESS IN ACTION
The Challenge
A pharmaceutical company struggled to segment its HCP audience and tailor content, resulting in low engagement rates in digital campaigns.
2Logical's Solution
We developed a digital profiling framework based on behavioral data and preferences collected via omnichannel analytics and surveys, enabling the creation of tailored communication clusters.
Results & Impact
Email open rates and click-through improved by 40% and 25% respectively, and the client adopted the profiling model for all major therapeutic areas.
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